Growth Partners. Not Another Agency.
We don't invest money in your business. We invest our time, our skills, and our operating experience. In return, we co-own a piece of what we build with you. No retainers. No hourly rates. No agency fees. Just operators in the trenches, with skin in the game.
For founders who are done paying retainers to agencies that send decks instead of results.
You've built something real. And now it's stuck.
You hit a million. Then three. Then five, maybe seven. The product works, the customers come back, and on paper the business looks healthy. But the growth curve has flattened. The ads that used to print money are now bleeding cash. Stock is sitting in the warehouse longer than it should. Every new marketing hire seems to make things more complicated, not better.
You've tried agencies. You've tried freelancers. You've tried building an in-house team. Every one of them takes a fee, sends you reports, and leaves you to figure out what to do with the information. None of them have any skin in your game.
This is the gap we fill. We come into your business as co-owners. We don't write a cheque. We invest something more valuable than money: our time, our skills, and decades of operating experience building brands from zero to scale. In return, we take a share of the business we help build with you. Your problems become our problems. Your numbers become our numbers. And the work gets done at the operator level, not the agency-deck level.
The deal is simple.
We invest time, not money
We don't write a cheque into your business. We invest something more valuable: our operating time, our skills, and decades of brand-building experience. The kind of senior firepower most founders can't afford to hire.
We co-own what we build
In return for our time and skills, we take a share of the business. Equity, partnership stake, or a structured co-ownership deal. Our upside is locked to your upside. We win when you win.
We share the risk
No retainers. No agency fees. No hourly rates. If we don't grow your business, our share is worth nothing. That's the model. It keeps us honest, it keeps us focused, and it means we only take on businesses we know we can move forward.
We've done this before. With our own brand. From a kitchen table.
In 2012, Matt and Gail Waterman started a haircare brand from their kitchen. No outside funding, no agency, no shortcuts. Fourteen years later, Watermans has sold over 5 million bottles, won the Queen's Award for Enterprise in International Trade, sits on the shelves of Boots across the UK, and has held the number one bestseller position in its category on Amazon for over ten years running.
We built that brand the same way we now build yours. Through positioning that actually sells, through a product story that customers repeat back to each other, through retail relationships built on real conversations, and through marketing that pays for itself within the first thirty days of every campaign.
Most of the agencies pitching you have never built a brand from scratch. We have. And we still run Watermans today, which means everything we recommend has been pressure-tested in a real business with real margins and real consequences.
This works for you if...
This is you
- You're turning over between £1M and £20M
- The growth has slowed and you can feel it
- Your ad spend isn't returning what it used to
- You've got stock you need to move or a category you need to break into
- You're open to giving up a share of the business in exchange for serious operator firepower
- You want co-owners, not vendors
This is not you
- You're pre-revenue or pre-product
- You want a one-off campaign or a logo refresh
- You're looking for the cheapest agency in the market
- You want a vendor you can fire in 90 days
- You're not willing to share ownership for shared risk
We run the marketing. So you don't have to.
When we come on board as growth partners, you don't need a marketing team. You don't need an agency. You don't need a fractional CMO on top of us. We are all of those things, and we deliver against the numbers we agreed on day one.
Brand positioning
Sharpened so customers actually understand why you, not the competitor.
Performance marketing
Paid ads run by people who have spent millions of their own money, not millions of yours.
Retail and distribution
Real introductions to buyers at Boots, Holland & Barrett, the supermarkets, and Amazon category leaders, not cold pitches sent into a void.
Content and AI discoverability
Every brand we partner with also gets our AI visibility work included. That's a £1,500 deliverable on its own.
Conversion and CRO
We rebuild your site, your product pages, and your checkout to actually convert the traffic you're paying for.
Founder support
Direct line to Matt and the senior team. Weekly check-ins. Whatever it takes.
We use AI to cut your costs before we grow your revenue.
Most businesses are paying for staff to do work that AI now does faster, cheaper, and around the clock. Customer service teams answering the same questions on repeat. Marketing assistants writing the same emails every week. Admin staff buried in invoices, reports, and scheduling. We come in and replace the repetitive work with AI agents we build and deploy ourselves. The savings often pay for our entire partnership before we generate a single extra sale.
AI customer service
We deploy AI agents trained on your brand to handle the questions your support team is drowning in. Refunds, sizing, shipping, product advice. Available 24/7, never on holiday, never off sick. Most clients cut customer service costs by 60% within the first 90 days.
AI marketing operators
Email campaigns, social posts, product descriptions, ad copy, and SEO content all produced by AI systems we build for you. No more six-figure content team. No more agencies billing for work AI now does in minutes.
AI back-office automation
Invoice processing, supplier communications, inventory reports, scheduling, and admin work all handled by AI agents working in the background. The kind of work that quietly eats two full salaries in most businesses.
AI sales agents
An AI sales rep on your website that talks to every visitor, qualifies leads, answers product questions, and books calls or closes sales. It works the hours your team can't. It never asks for a pay rise.
This work alone has saved partner businesses six-figure sums a year in unnecessary headcount and agency fees. We build it. We run it. You keep the savings.
How we decide if we work together.
Apply
You fill in a short form telling us about your business, your numbers, and where you've stalled. No pitch deck required.
We look at the numbers
We do our own diligence on your business. Revenue, margins, channels, stock, customer data. We come back with an honest view of whether we think we can move the needle.
We propose a deal
If we think we can grow your business, we put together a co-ownership proposal. A share of the business in return for our time, our skills, and our operating commitment. The structure is always tied to performance and always bespoke to your situation.
We get to work
Once the deal is signed, we're operators inside your business from day one. No onboarding decks. No three-month learning curve. We move.
Tell us what's stuck. We'll tell you if we can fix it.
This isn't an agency form. It's the start of a real conversation about partnering. We only take on a small number of businesses each year, and we read every application personally.